Natural Soft Timeless

Lillemy is a baby and children’s brand creating timeless pieces made from 100% merino wool. For us, simplicity, usability and sustainability are not just design choices they are the values that shape the foundation of our brand. Each product is made to be practical for everyday life yet durable enough to be worn, loved and kept for years.

Thanks to the breathable, soft, and naturally temperature-regulating qualities of merino wool, we design pieces suitable for all seasons. We care about creating products that gently wrap little bodies, balance warmth, and remain kind to sensitive skin. Our purpose is not to produce fast-consumed, short-lived items, but to build a brand that grows, ages, carries stories and can be passed down through generations.

Lillemy makes pieces not only to be worn, but to be lived with. Every blanket, cardigan and tiny pair of booties becomes part of quiet moments at home, peaceful nights of sleep, early steps and park walks. These textures soften with time, shaped not by trends, but by life.

This is where our story begins. Lillemy was created so that natural, long-lasting and reassuring products could accompany childhood memories. A baby’s first blanket, a child’s favourite cardigan, treasured pieces that, years later and one day, are folded away only to begin again in the arms of a new little one.

Lillemy designs that grow, live and hold memories.

London, United Kingdom